Archive for January, 2012

Have the Ramblers betrayed their roots?

Tuesday, January 24th, 2012

THE UK’s biggest walkers’ charity has teamed up with Bupa, the private healthcare provider, in a move that could have the working class founders of the organization turning in their graves.

The Ramblers are to offer Bupa members a 50 per cent discount on its joining fee during February, and Ramblers members will also get reduced rates on some Bupa health cover and assessments.

In a press statement, Robert McKinnon, Ramblers’ head of marketing, said: “At the Ramblers we know that walking is a great way to keep in shape. We hope that Bupa members will join us and discover the friendship, fresh air and fitness that come with getting outside and walking.”

The Ramblers claim the tie-up will help people live healthier lives through walking, the assumption being that only those who can afford private healthcare will benefit. At a time when the National Health Service is under dire threat from a Tory government I can’t help think that this curious alliance will be seen as an attempt by the Ramblers to distance themselves from their traditional left-wing working-class roots. Perhaps this is the final parting shot from outgoing chief executive Tom Franklin, and if so then perhaps it’s a good time for the Ramblers to return to their traditional values.

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